News for 'Journal of Marketing'

'We need to vaccinate at least 70% of the population'

'We need to vaccinate at least 70% of the population'

Rediff.com15 Dec 2020

'There is a Covid vaccine-mania that is happening in the world now and the vaccine makers are using this mania for their own gains'

Size 'does' matter in the bedroom

Size 'does' matter in the bedroom

Rediff.com29 Jun 2016

It's an ongoing bone of contention among many for centuries!

Rupee ends marginally higher at 64.80 vs USD

Rupee ends marginally higher at 64.80 vs USD

Rediff.com19 Oct 2015

Persistent foreign capital inflows also boosted sentiment.

Xiaomi's growth loses shine with India ban

Xiaomi's growth loses shine with India ban

Rediff.com12 Dec 2014

Patent fees will likely squeeze margins, and in turn the company's valuation.

Don't make fortune out of the poor: Rajan to micro lenders

Don't make fortune out of the poor: Rajan to micro lenders

Rediff.com16 Nov 2014

He added however that reasonable profit must be there at the bottom of the pyramid as the business has to be self-sustaining

Counterfeit tales. Don't buy a fake online!

Counterfeit tales. Don't buy a fake online!

Rediff.com27 Jan 2018

Fighting fake brand peddlers. How the complex web of counterfeit goods threatens to trip e-commerce giants in the country.

The surprising truth about fish that you didn't know

The surprising truth about fish that you didn't know

Rediff.com24 Apr 2018

You can call it 'a friend for your nervous system'.

IT firms pay huge salaries to US pros

IT firms pay huge salaries to US pros

Rediff.com25 Feb 2005

Top Indian information technology companies are recruiting American executives on salaries and bonuses very generous even by American standards, in order to expand in the American market as also to improve efficiency at home, reports said.

Solar lighting could create as many as 2 million jobs!

Solar lighting could create as many as 2 million jobs!

Rediff.com20 Jul 2016

Researchers found that fuel-based lighting today provides 150,000 jobs worldwide.

Does India need condom ads? YES!

Does India need condom ads? YES!

Rediff.com30 Dec 2017

With India set to be the world's most populous country by 2030, there is a growing need to control population through better use of contraceptives, says Abhishek Waghmare.

Apple TV entices networks with promise of mobile viewers

Apple TV entices networks with promise of mobile viewers

Rediff.com18 Mar 2015

Rising mobile viewership is paving way for online TV subscription.

Students! Beware UGC's plagiarism rules!

Students! Beware UGC's plagiarism rules!

Rediff.com13 Nov 2018

The new guidelines can act as a deterrent for students who have for years been unfairly reaping the benefits of the 'Ctrl+C, Ctrl+V' method of research.

Does vehicle density in metropolitan cities play a vital role in air pollution?

Does vehicle density in metropolitan cities play a vital role in air pollution?

Rediff.com28 Jan 2016

The Rediff labs team tried to correlate vehicle density with air pollution.

Lower oil prices will boost global economy: IMF chief

Lower oil prices will boost global economy: IMF chief

Rediff.com2 Dec 2014

Crude oil has fallen about 40 per cent since mid June and the price on Monday touched its lowest level since mid 2009 before US oil prices posted their biggest one-day gain in two years overnight.

Wooing Middle-Income India

Wooing Middle-Income India

Rediff.com31 May 2017

From middle-class it is middle-income India, marketers are chasing for volumes. The 166 million households in this category is the new focus.

India may lose BPO edge to new rivals

India may lose BPO edge to new rivals

Rediff.com6 Oct 2004

India's prominence as an outsourcing hub is eroding with new locations including the Philippines and eastern Europe making their presence felt, a media report said.

For first time in 20 years, Indian mobile phone sales drop

For first time in 20 years, Indian mobile phone sales drop

Rediff.com19 May 2015

Experts believe cyclical glitches account for the downturn in mobile-phone sales

The revulsion! The betrayal. The realisation you knew all along

The revulsion! The betrayal. The realisation you knew all along

Rediff.com31 Oct 2016

'I'm a little fuzzy on the details, but I know that everyone is behaving as if they've just discovered that their favourite grandfather is a peeping tom,' says Mitali Saran.

How safe are the medicines you are taking? Study finds some can be life threatening

How safe are the medicines you are taking? Study finds some can be life threatening

Rediff.com13 May 2015

Few drugs in the market are not approved by the authorities and can be life-threatening.

Clinical trials of COVID-19 vaccine show promising early results: Experts

Clinical trials of COVID-19 vaccine show promising early results: Experts

Rediff.com21 May 2020

Early data from its vaccine candidate 'mRNA-1273' showed it produced protective antibodies in a group of eight healthy volunteers, Moderna said. The other closely watched COVID-19 vaccine is the one being developed by scientists at Oxford University.

China producing 'soy underwear'

China producing 'soy underwear'

Rediff.com18 Dec 2004

Soybean cloth is touted as a more ecologically sound alternative to traditional cloth made of cotton or wool.

Hong Kong is world's freest economy

Hong Kong is world's freest economy

Rediff.com9 Jan 2004

Hong Kong was ranked the freest economy in the world for the 10th consecutive year in the '2004 Index of Economic Freedom' released on Friday by the Washington-based think tank The Heritage Foundation and the Wall Street Journal.

'India may see second wave of COVID-19 in monsoon'

'India may see second wave of COVID-19 in monsoon'

Rediff.com24 Apr 2020

Recent studies in China and Europe observed that the infection might relapse in those people who have already recovered from earlier phases.

Welcome to India's biggest junkyard mela

Welcome to India's biggest junkyard mela

Rediff.com8 Feb 2016

Images from the Bhanga Mela, India's only e-waste market.

Crime not suspected in New York Stock Exchange glitch: Source

Crime not suspected in New York Stock Exchange glitch: Source

Rediff.com8 Jul 2015

Technical fault was the reason behind it.

Now, app that helps extend smartphone battery life

Now, app that helps extend smartphone battery life

Rediff.com2 Sep 2014

The app provides users with information so they can make more informed decisions on whether they want to avoid downloading power-hungry apps or remove such apps that were previously downloaded.

'Emergence of another coronavirus is inevitable'

'Emergence of another coronavirus is inevitable'

Rediff.com13 May 2020

'The worst case scenario is a rebound of the virus.' 'Life is not going to be what it was.' 'Life as we know it has changed forever.' 'The new normal therefore is test, trace and treat.'

Slow march on the path to immortality

Slow march on the path to immortality

Rediff.com20 Oct 2019

Is it possible to extend lifespans to, say, 120 years, or longer, asks Devangshu Datta.

Just what the doctor ordered

Just what the doctor ordered

Rediff.com22 Apr 2017

'Indian doctors have also been wary of patients learning about drugs and brand names.' 'Probably harking back to the Brahmanical tradition of preserving information and knowledge from getting polluted by the lower classes,' says Ambi Parameswaran.

Why is the F-21 being offered to India?

Why is the F-21 being offered to India?

Rediff.com25 Feb 2019

In rebranding the F-16 into the F-21, Lockheed Martin appears to have accepted what many have warned it for years: That the IAF would never buy a fighter whose very name is associated across India with the Pakistan Air Force which has operated the F-16 since the 1980s.

How to live life to the fullest: Learn it from Abbott!

How to live life to the fullest: Learn it from Abbott!

Rediff.com8 Oct 2015

The branding initiative coincides with the company's expansion.

Why boycott calls against China, India's largest trade partner, will fail

Why boycott calls against China, India's largest trade partner, will fail

Rediff.com19 Oct 2016

Apart from cotton, copper, petroleum and industrial machinery, India does not export much to China. This means that India buys six times the merchandise it sells to China, points out Abhishek Waghmare.

Beware! Self-promotion can backfire on you

Beware! Self-promotion can backfire on you

Rediff.com13 May 2015

Researchers found that recipients of excessive self-promotion view self-promoters as less likeable and as braggarts.

Jaydeep Barman is changing India's restaurant business

Jaydeep Barman is changing India's restaurant business

Rediff.com24 Jan 2020

'As long as people are eating we will be there,' Rebel Foods CEO Jaydeep Barman tells Viveat Susan Pinto and Niraj Bhatt.

1 in 7 Indian drugs revealed as substandard

1 in 7 Indian drugs revealed as substandard

Rediff.com16 Feb 2016

More lucrative routinely prescribed drugs are at higher risk of failing quality standards

H-1B system needs 'common sense' reforms: Congressman Ro Khanna

H-1B system needs 'common sense' reforms: Congressman Ro Khanna

Rediff.com30 Mar 2017

Let's fix the system, end the abuses but make sure we recognise the role of immigrants in creating jobs: Khanna.

EXPERT SPEAK: Which sectors to invest in and which to avoid

EXPERT SPEAK: Which sectors to invest in and which to avoid

Rediff.com17 Apr 2018

Despite the headwinds both on the domestic and global fronts, Ramesh S Damani, member, BSE and a prominent investor, says India will weather a global trade war better than a lot of other Asian countries.

Farewell, AVR

Farewell, AVR

Rediff.com26 Feb 2018

One of the finest minds on foreign exchange management, monetary and fiscal policies, on debt and currency markets, on bank management and governance, and indeed on almost every aspect of modern finance and banking passes into the ages.